How to Start a Pineapple Export Business: A Complete Guide for Beginners
Learning How To Start
Introduction
Are you interested in starting a pineapple export business?
Indonesia is one of the world's leading producers of pineapples, known for its sweet taste, vibrant color, and high quality. Global demand for fresh pineapples continues to rise, especially in markets like Europe, the Middle East, Japan, and Pakistan.
However, exporting is not just about having great products.
You must also understand export requirements, proper documentation, logistics, and how to find international buyers.
In this guide, we'll walk you through the step-by-step process to help you successfully start exporting pineapples — even if you're a beginner.
Understand the Global Pineapple Market
Before you start, it's essential to identify where your pineapples will be shipped.
According to FAO and ITC data, the global pineapple market is steadily growing due to the increasing demand for healthy lifestyles and tropical fruit-based products.
Top Countries for Pineapple Export
Europe: Italy, Germany, the Netherlands, the UK
Middle East: Saudi Arabia, UAE, Qatar
Asia: Japan, South Korea, Pakistan
North America: United States, Canada
2. Prepare Your Product for Export Standards
To compete internationally, your pineapples must meet strict export quality standards.
Standard Export Specifications for Pineapples
Popular varieties:
Honi Pineapple (Riau, Indonesia)
Smooth Cayenne
MD2 (Premium export variety)
Fruit weight: 1.2 – 2.5 kg per fruit
Ripeness level: 80 – 90% maturity at harvest
Appearance: Clean skin, no defects, pest-free
Packaging: Strong food-grade carton with ventilation and proper export labeling
3. Prepare the Required Export Documents
Proper documentation is crucial to ensure a smooth export process and to comply with international trade regulations.
Essential Export Documents for Fresh Fruit
DocumentDescription Invoice & Packing ListDetails of product quantity and price
Phytosanitary Certificate Issued by the agricultural quarantine authority to confirm the fruit is pest-free
Certificate of Origin (COO) Certifies the country of production, usually issued by the Chamber of Commerce
Bill of Lading (B/L) Shipping document issued by the freight company
Export Contract or Sales Agreement Optional, but highly recommended for security and clarity
4. Calculate Your Export Costs and Pricing
Your export price must cover all costs and still remain competitive in the international market.
Key Cost Components
Cost of purchasing pineapples from local farmers
Packing materials (cartons, ethylene absorbers, labels)
Local transportation to the port or airport
International shipping (CIF or FOB)
Export taxes and administrative fees
Example:
For a sample shipment of 18 kg from Pekanbaru to Lahore, Pakistan:
Domestic delivery: Rp24,000/kg × 18 kg = Rp432,000
International shipping: Rp3,500,000
Total estimated cost: Rp3,932,000
5. Find Reliable International Buyers
Finding trustworthy buyers is a critical step in building a successful export business.
Here are proven ways to connect with buyers:
Where to Find Buyers
Global B2B platforms: Alibaba, Tradekey, Global Sources
Export-Import Facebook Groups: Many buyers actively search for suppliers here
LinkedIn Networking: Optimize your profile and search for importers directly
Trade fairs and exhibitions:
Trade Expo Indonesia (TEI)
Fruit Logistica Berlin
Gulfood Dubai
6. Choose the Right Shipping Method
Your shipping method depends on the volume and urgency of the order.
Method Air Freight Fast delivery, ideal for samples and small orders (Advantages), Higher cost (Disadvantages)
Sea Freight (Reefer Container) Cost-effective for large volumes (Advantages) Longer transit time (Disadvantages)
7. Build Trust and Branding
International buyers need to feel confident that you can deliver quality products on time.
Strong branding helps you stand out from competitors.
Branding Strategies
Create a professional website with product information and photos
Share high-quality images of your farm, packing process, and shipping operations
Include customer testimonials or proof of previous exports
Stay active on social media platforms like LinkedIn, Instagram, and Facebook
Conclusion
Starting a pineapple export business requires more than just good products.
You need to understand the market, ensure your product meets export standards, complete the necessary documentation, and build trust with international buyers.
With the right strategy, Indonesian pineapples can compete on the global stage and generate sustainable profits for your business.
